The story behind YN
YN is the visual identity created for Amsterdam based interior architect & product designer Alicja Strzyzynska. She is known for her ability in creating unique spaces and intricate objects. Her works soon will be exhibited during Milan Design week 21 & Glue 21 in Amsterdam.
The main goal of the project was to create a visual identity and a website reflecting Alicja's contemporary and minimalist style. The framework of the brand is planned within the Japanese asymmetric approach, reflecting her design aproach. The challenge was to present her work in a calm but authentic visual experience.
The visual identity design proces started with logo design. The goal was to show the minimalistic & authentic design approach of the client. The symbol consists of letters and characters. The selected letters "y" and "n" come from the middle of the her name. Characters "." and "-" derived from the Polish diacritical letters appearing in the full name. The project faced a color challenge. Because the client's portfolio is diverse, it was important to choose a subtle palette. Therefore, muted pastel colours are used in order to push the content to front.
Choice of typography was exceptionally important during the branding phase. The fonts had to reflect simplicity and authenticity. Therefore a unique font"Muli" was chosen for the headings paired with a simpler font "Molengo".
QUICK BROWN FOX
The quick brown fox jumps over the lazy dog.
Reflecting the client's visual identity, the website is created around the concept of "calm and authentic". Therefore, large headings are combined with a pastel color palette to showcase client's work. The layout of the website is designed in Japanese asymmetric approach. The content is in a double column grid with vertical divisions using a distinct flow line. The titles are parallax animated, moving towards the center of the screen when user scrolls. This creates an optical dynamic rhythm to project the artist's visual identity "calmness".
Since most of the client's visitors access her portfolio with their mobile phones, the design had to be simple and in touch with her branding. Therefore, the mobile page structure is created with mixed-margins in order to emphasise the asymmetry and minimalism in her work. Also, a calm experience is created by embedding fade in transitions and smooth scrolling,