The story of Ocha Tea Company
Founded in 1952, Ocha combines extraordinary green teas with unrivalled presentation to create an unforgettable experience. Locally grown in Kyoto - Japan, Ocha's handcrafted premium tea varieties, design-driven presentation and elegant packaging combine for an everyday experience worth savoring.
The concept creation process began with formulating Ocha's brand essence and concept, followed by the creation of a design around it. The concept is created with the representation of true Japanese minimalism. Going further, the brand designed to act as a portal to the soul of Japanese culinary simplicity. The challenge was to present a slick and modern brand while remaining connected to the history of tea culture in Japan.
Traditional drawings from Kyoto Prefecture in Japan, where Ocha is located, are used to visualize the concept. I discovered the origins of tea cup designs when researching the history of green tea in Japanese national archives. The round ceramic cups, which were first made in 800 A.D., became the foundation of Ocha's branding.
Typography was an important part of the branding strategy. Because the branding needed to be simple yet loud, the font family "Misto" became the first choice for the headings followed by the pairing of a simpler font "Lato".
QUICK BROWN FOX
The quick brown fox jumps over the lazy dog.
The website layout is inspired by the traditional Japanese doors called "Shōji". The doors are sliding partitions made of wooden or bamboo frame. They are meant to redefine a larger open living area into smaller rooms. The same approach is used for the layout of the website. The home page is divided into a three column grid in respect to the ratio of each Shōji partition.
The mobile layout of the website is based on the proportionally integrated hierarchical grid. Using borders, I was able to separate each element, giving focus and a sense of importance to each product.