The story of Hare & Hounds
Hare & Hounds is a card game created for tourists visiting Tokyo. The map printed on the front of the card takes players between multiple locations in the city. When the point on the map is reached, the player has to solve a riddle to pin-point the final location and win the game.
The concept phase of Hare & Hounds started with a research on popular children games in history. Amongst many, one of the games called "Paper Chase" became the inspiration of the concept. The game is played by a chaser (hare) trying to catch the runners (hounds) before they arrive at the final location. The challenge was create a visual identity which reflected the game's original purpose and spirit while maintaining a contemporary and simple design approach.
The visual identity design started with identifying the brand values for the project. The words "Playfulness" and "Connection" were chosen to best represent the brand. This meant creating an identity where essence of the the brand is based on communication and fun.
QUICK BROWN FOX
The quick brown fox jumps over the lazy dog.
Illustrations were to main part of the project. In order to create a fun user experience, players needed to easily navigate the streets of Tokyo. Because finding specific locations in Tokyo is challenging even for the residents, the maps on the cards needed to be simple and intuitional. In order to achieve this, the buildings on the cards were illustrated based on real life specifications.